Digital Strategies that Power Your Mission & Impact

Serving Healthcare, Education, Non-profit, & E-commerce Organizations.

At Marcom Maverick, I partner with mission-driven organizations across healthcare, education, non-profit, and e-commerce sectors, delivering strategic digital solutions that amplify growth, enhance user engagement, and drive meaningful impact. With over 15 years of expertise in digital marketing strategy, UX content design, content development, and data-driven marketing automation, I help organizations optimize their digital presence to achieve measurable, sustainable results.

My Expertise Includes:

Strategic Digital Roadmapping
User-Centric UX Writing & Content Strategy
CRM & Marketing Automation
Multi-channel Digital Campaigns
Growth Analytics & Optimization
Digital Innovation for Mission-Driven Organizations

Services

Fractional Digital Strategy Leadership

I provide strategic fractional executive guidance, developing comprehensive digital roadmaps and transformation initiatives tailored to the unique needs of mission-driven organizations across healthcare, EdTech, and non-profit sectors.

Digital Marketing & Growth Strategies

I deliver strategic, multi-channel digital marketing programs that drive user acquisition, boost engagement, and enhance retention. I help healthcare, EdTech, and non-profit organizations achieve their growth goals by leveraging data-driven insights, targeted messaging, and optimized digital channels.

UX Content Design

I help create clear, user-centered digital experiences as a UX content designer. My services include content strategy, journey mapping, information architecture, messaging frameworks, content audits, and writing for accessibility—ensuring your digital presence is intuitive, effective, and engaging for every user.

Typical Consulting Engagements

Strategic Digital Leadership

Providing fractional executive guidance to develop and implement comprehensive digital strategies that drive growth and engagement for mission-driven organizations.

Integrated Digital Marketing

Designing and executing multi-channel marketing campaigns across digital, social, and experiential platforms to achieve measurable results.

User Experience (UX) & Content Strategy

Conducting UX audits, journey mapping, and crafting user-centric content to enhance digital experiences and optimize user engagement.

Strategic Communications & CRM

Developing member-focused communication strategies and CRM implementations to foster meaningful relationships and drive conversions.

Branding & Value Propositon

Clarifying and strengthening your brand and unique selling points, messaging architecture & strategic positioning.

Non Profit Advocacy and Grant Writing

Grant Research & Proposal Writing, strategic advocacy communications, content & campaign strategy.

Feedback

Slide 1 of 4

"Ena is a strategic marketing partner. I have worked with her on projects for almost 6 years now, and she's been great contributor to our marketing team. She's a strategic thinker who understands brand marketing and creative. She's balanced in her approach and a true professional. Let her loose on problems, and she will find effective cross-functional strategic solutions. One example: Ena developed a framework and process to help scale our email programs, growing revenue from email exponentially."

CMO E-Commerce

"I've worked with many consultants. In terms of a consultant that I could depend on to both ensure my success and the conpany's success, Ena hands down has been the best. For three main reasons: 1) She is highly strategic. I could go for weeks attempting to solve a business problem. With Ena, a 45-minute call would not only result in identifying an approach to the issue at hand, it'd also result in 10 brand new ideas, all actionable, all very specific. 2) She's selfless. She makes her client the star. Even when I would publicly commend her for successful work, she'd refuse the accolades and place the success squarely on me. I appreciated the value she placed on helping others succeed even when it was her that created the success. 3) She's highly organized. Ena can project manage complex campaigns and assignments. Ena is intellectually curious, challenges the norm, and best of all, is completely reliable. I look forward to our next assignment. "

Marketing Director

"Ena is tremendous not only at driving quality work, but doing it in a way that's so attuned to the needs and (frankly) idiosyncrasies of those with whom she works. Ena is able to go from the highest strategic level of why we are doing the work down to the nitty-gritty of how it's positioned and going to get implemented. What really set her apart was her ability to communicate and navigate throughout that process. With every one of Ena's projects, it was always extremely clear where she was in the process and what needed to get done next to move it forward. Ena was masterful not just at getting her projects done but in bringing others along for the ride and keeping them informed."

VP Marketing

"Ena was a sheer joy to work with, as she was always approachable and sought to understand the whole picture. She brings endless energy to her work and puts her all into everything she touches. Her approach is collaborative and innovative, paying particular attention to how stakeholders and consumers connect with an organization’s brand. At the Breast Cancer Fund, Ena presented refreshing new ideas that were well-received and respected and continued to be implemented even after her tenure. She knows how to introduce change where it’s most needed (and in very short order)! To say that it would be an honor to work with Ena again is an understatement. "

Non Profit Development Director

"Ena is a strategic marketing partner. I have worked with her on projects for almost 6 years now, and she's been great contributor to our marketing team. She's a strategic thinker who understands brand marketing and creative. She's balanced in her approach and a true professional. Let her loose on problems, and she will find effective cross-functional strategic solutions. One example: Ena developed a framework and process to help scale our email programs, growing revenue from email exponentially."

CMO E-Commerce

"I've worked with many consultants. In terms of a consultant that I could depend on to both ensure my success and the conpany's success, Ena hands down has been the best. For three main reasons: 1) She is highly strategic. I could go for weeks attempting to solve a business problem. With Ena, a 45-minute call would not only result in identifying an approach to the issue at hand, it'd also result in 10 brand new ideas, all actionable, all very specific. 2) She's selfless. She makes her client the star. Even when I would publicly commend her for successful work, she'd refuse the accolades and place the success squarely on me. I appreciated the value she placed on helping others succeed even when it was her that created the success. 3) She's highly organized. Ena can project manage complex campaigns and assignments. Ena is intellectually curious, challenges the norm, and best of all, is completely reliable. I look forward to our next assignment. "

Marketing Director

"Ena is tremendous not only at driving quality work, but doing it in a way that's so attuned to the needs and (frankly) idiosyncrasies of those with whom she works. Ena is able to go from the highest strategic level of why we are doing the work down to the nitty-gritty of how it's positioned and going to get implemented. What really set her apart was her ability to communicate and navigate throughout that process. With every one of Ena's projects, it was always extremely clear where she was in the process and what needed to get done next to move it forward. Ena was masterful not just at getting her projects done but in bringing others along for the ride and keeping them informed."

VP Marketing

"Ena was a sheer joy to work with, as she was always approachable and sought to understand the whole picture. She brings endless energy to her work and puts her all into everything she touches. Her approach is collaborative and innovative, paying particular attention to how stakeholders and consumers connect with an organization’s brand. At the Breast Cancer Fund, Ena presented refreshing new ideas that were well-received and respected and continued to be implemented even after her tenure. She knows how to introduce change where it’s most needed (and in very short order)! To say that it would be an honor to work with Ena again is an understatement. "

Non Profit Development Director

"Ena is a strategic marketing partner. I have worked with her on projects for almost 6 years now, and she's been great contributor to our marketing team. She's a strategic thinker who understands brand marketing and creative. She's balanced in her approach and a true professional. Let her loose on problems, and she will find effective cross-functional strategic solutions. One example: Ena developed a framework and process to help scale our email programs, growing revenue from email exponentially."

CMO E-Commerce

"I've worked with many consultants. In terms of a consultant that I could depend on to both ensure my success and the conpany's success, Ena hands down has been the best. For three main reasons: 1) She is highly strategic. I could go for weeks attempting to solve a business problem. With Ena, a 45-minute call would not only result in identifying an approach to the issue at hand, it'd also result in 10 brand new ideas, all actionable, all very specific. 2) She's selfless. She makes her client the star. Even when I would publicly commend her for successful work, she'd refuse the accolades and place the success squarely on me. I appreciated the value she placed on helping others succeed even when it was her that created the success. 3) She's highly organized. Ena can project manage complex campaigns and assignments. Ena is intellectually curious, challenges the norm, and best of all, is completely reliable. I look forward to our next assignment. "

Marketing Director

"Ena is tremendous not only at driving quality work, but doing it in a way that's so attuned to the needs and (frankly) idiosyncrasies of those with whom she works. Ena is able to go from the highest strategic level of why we are doing the work down to the nitty-gritty of how it's positioned and going to get implemented. What really set her apart was her ability to communicate and navigate throughout that process. With every one of Ena's projects, it was always extremely clear where she was in the process and what needed to get done next to move it forward. Ena was masterful not just at getting her projects done but in bringing others along for the ride and keeping them informed."

VP Marketing

"Ena was a sheer joy to work with, as she was always approachable and sought to understand the whole picture. She brings endless energy to her work and puts her all into everything she touches. Her approach is collaborative and innovative, paying particular attention to how stakeholders and consumers connect with an organization’s brand. At the Breast Cancer Fund, Ena presented refreshing new ideas that were well-received and respected and continued to be implemented even after her tenure. She knows how to introduce change where it’s most needed (and in very short order)! To say that it would be an honor to work with Ena again is an understatement. "

Non Profit Development Director

Clients

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